Here’s a pop quiz: What do we usually call unsubstantiated assumptions about someone’s class, or position in life, based upon the color of their skin?
That’s right, racism. And that appears to be what Campus Reform has uncovered at the University of Minnesota-Duluth, which is sponsoring an ad campaign whose core message is very difficult to distinguish from undiluted racism. Watch the ad below if you don’t believe us, and if that doesn’t convince you, keep reading:
Here is what Campus Reform has to say about the ad campaign:
The University of Minnesota – Duluth (UMD) is now sponsoring an ad-campaign designed to achieve “racial justice” by raising awareness of “white privilege.”
The project disseminates its message, that “society was setup for us [whites]“ and as such is ”unfair,” through an aggressive campaign of online videos, billboards, and lectures. The ads feature a number of Caucasians confessing their guilt for the supposed “privilege” that comes along with their fair features.[...]
“You give me better jobs, better pay, better treatment, and a better chance – all because of the color of my skin,” reads one poster that features a close shot of a Caucasian male.
The Un-Fair campaign also held a series of lectures and events on campus last semester. One included a presentation by Tim Wise, author of Dear White America. In his book, Wise confesses a “longstanding fantasy” where he turns to a man with a “God Bless the USA” button and asks him, “why can’t you just get over it?”
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