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Do you know what comes up when you google your name? If it's less than positive, there's a brand new way to make sure the good things show up first.
Call it sibling rivalry 2.0. Mary Trigiani has a friendly competition with her sister, who is an author. They're competing to show up higher on the page after you Google their name. "I would sporadically show up above the fold in Google. Sometimes I'd be there, most of the time I wouldn't because she was dominating. But if somebody is just looking up my last name, I'm toast!" says Mary.
So, the marketing consultant turned to a new website, BrandYourself.com, to change what happens when you type her name into a search engine like Google or Bing. "They focus on what do you want to say about yourself.
What do you want out there and let us help you do that" says Mary.
BrandYourself is one of the first services that help individuals, not just companies; show up higher in Google rankings through the use of search engine optimization or SEO. According to Patrick Ambron, CEO & Co-Founder, BrandYourself.com, "your ultimate goal is to get as many positive links that you like on that first page as possible. And those things you don't want, buried."
Patrick Ambron and his Syracuse University roommates, Pete Kistler and Evan Watson founded the company after Pete apparently lost out on an internship because he had the same name as a drug dealer. "The point is everybody should be actively improving their search results because people will look you up. And what they find matters" says Patrick.
As for Mary, she's already seen results. "So, if someone searches under Mary Trigiani, it goes to the correct address. It goes to everywhere that I pretty much want it to go."
And hopefully soon, she'll have top billing...above her sister.
Brandyourself.com has been online for a little more than one month and offers free trials or paid subscription services.
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